About

About the creator and author of UXequity.com

Michel van Velde is the CEO of Craftmore, a creative digital agency serving clients worldwide.

At Craftmore (www.craftmore.nl), we envision a world where authenticity is the norm, not the exception. Our mission is to empower businesses to express their unique identity through creative digital design that reflects their values, resonates with their audience. We believe that by daring to be different, we can inspire others to challenge the status quo and reject sameness. We strive to design brands that stand out for their originality and integrity.

UX-Equity explained

In 2006 he co-founded One Shoe, an award winning creative & digital agency www.oneshoe.com which he sold successfully to the Intracto Group in 2020. One Shoe has dozens of awards (9 lovie Awards, 6 digital impact awards, 2 Digital communication awards, 11 communicator awards, 1 Dutch interactive Award, 2 website of the year, 9 Splashwards and more).

In 2018 Michel van Velde joined the board of the global Drupal association, a leading open source content management system, where he is responsible for strategy, marketing and governance.

Michel van Velde is also a regular public speaker at international events. Besides being a managing director at Intracto he is also the creator and author of UXequity.com.

Special thanks

I would like to thank my great friend and business companion Floris Derksen for introducing me into the world of UX. Your visionary ideas and ground breaking, award winning work have brought us where we are today!

Speaker / interview requests

If you would like to invite me for an interview or speaker session at an event, feel free to contact me!

Michel van Velde - Founder / creator of UXequity.com - CEO & Brand Strategist at creative & digital Agency One Shoe - Managing Director Intracto Utrecht - Board Member Drupal Association, Laravel Association
UX, a strong asset for an aided and spontaneous brand awareness, can be valued in monetary and non-monetary terms as well. Therefore I would like to introduce the term: UX Equity. On this site I will share my findings.
Latest from UX-Equity@